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\n \"Nolita\n <\/div>\n

Nolita Lobo-Mutschlechner \ud83e\udd1f\ud83c\udffd \ud83d\udc4b\ud83c\udfff<\/h2>\n
Co-Founder<\/div>\n <\/div>\n
\n \n From understanding the nuances of marketing precious jewelry in India (Tanishq, Titan Industries Pvt. Ltd) to Sports, Lifestyle, Gen Z, sneaker and streetwear culture in EEMEA (PUMA Group) my experience has been broad.\n

\n I believe brands should say as little about themselves as possible and let consumers \n be their advocates.\n

\n I managed teams who activated around the biggest global football tournament\u00a0in Russia in 2019, AFCON and set up grass roots programs for both football and running to solidify the PUMA brand presence in these key segments. We connected run crews from around the world and gave them an experience they still talk about.\u00a0Just search\u00a0#Rundalism.\u00a0\n

\n Localization has always been key for me. In the EEMEA region this rings especially true due to \n its diversity.\u00a0\u00a0\n

\n From early on I understood the importance of the digital space. Not solely to serve content but equally important for conversion. This has led to the success of many PUMA Footwear franchises in the EEMEA region, most recently the RS and Rider silhouettes.\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n "}